Hi,

I’m John vonGoeler

A Full-stack

Product Marketer

I shape narrative for B2B and B2G technology including cybersecurity, cloud, SaaS, hardware and more, turning strategy into measurable growth. Through go-to-market, ABM, and demand gen, I turn complex capabilities into compelling stories that engage buyers and drive results.

Request Full Website Access

Imagine What We Can

Achieve

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Brainstorming.webm

Marketing Leadership & Mentoring

Your team grows stronger when leadership feels steady and supportive. Together we create an environment where people gain clarity, develop new skills, and contribute with confidence.

Support Your Team

Imagine What We Can

Evolve

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/AI_Optimization.webm

AI & Future Marketing Innovation

Your marketing keeps pace with change when you explore new possibilities with purpose. Together we use AI and emerging technology in ways that support your strategy rather than distract from it.

Explore Future Marketing

Imagine What We Can

Engage

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Fireside_Chat.webm

Field Collaboration & Partner Events

Your relationships grow stronger when your field efforts feel coordinated. Together we design collaborative events and engagements that help you connect with partners, customers, and stakeholders.

Improve Field Engagement

Imagine What We Can

Empower

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Sales Enablement.webm

Sales Enablement & Alignment

Your sales team works best when they have the tools, clarity, and confidence to tell your story. Together we build enablement assets, training and processes that make every conversation stronger.

Empower Your Sales Team

Imagine What We Can

Build

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Story-Narrative.webm

Strategic Marketing Planning

Your long term success becomes clearer when your strategy feels intentional. Together we build a marketing plan that connects your goals, your audiences, and your capabilities into a roadmap your team can trust.

Build Your Strategy

Imagine What We Can

Optimize

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/DemandGen.webm

Marketing Operations & Automation

Your marketing works better when your systems support your goals. Together we optimize your processes, tools, and automation so your team can focus on meaningful work rather than manual effort.

Improve Your Operations

Imagine What We Can

Launch

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/GTM_Planning.webm

Go-to-Market Planning & Launch

Your launches gain momentum when your teams move with clarity. Together we build a go to market plan that aligns messaging, strategy, and execution so your introduction to the market feels strong and coordinated.

Plan Your GTM

Imagine What We Can

Connect

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Fireside_Chat.webm

Partner & Relationship Marketing

Your partnerships become stronger when everyone shares the same message and goals. Together we build programs that help you collaborate and create value with organizations that amplify your reach.

Strengthen Partnerships

Imagine What We Can

Craft

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Brainstorming.webm

Content Development & Strategy

Your content becomes more effective when it is built with purpose. Together we create a content system that supports awareness, education, and conversion by giving your buyers what they need at the right time.

Build Your Content System

Imagine What We Can

Orchestrate

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/DemandGen.webm

Demand Generation Campaigns

Your demand engine becomes stronger when creativity and precision work together. We combine thoughtful messaging with data driven execution so your campaigns attract the right buyers and convert interest into action.

Build Stronger Demand

Imagine What We Can

Uncover

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Market_Research.webm

Market Research & Opportunity Analysis

You learn what really matters when research becomes more than a report. Together we uncover buyer needs, competitive gaps, and emerging opportunities that help shape better choices.

Explore Market Opportunit

Imagine What We Can

Align

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/crossfunction-webmeeting.webm

Cross-Functional Alignment

Your organization moves faster when teams work from the same understanding. Together we create alignment across leadership, product, sales, and marketing so every initiative pulls in the same direction.

Create Real Alignment

Imagine What We Can

Showcase

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Conf_exhibit.webm

Events & Field Marketing

Your presence at events works best when every interaction feels intentional. Together we turn trade shows, webinars, meetings, and field engagements into moments that expand your reach and create real momentum.

Elevate Your Events

Imagine What We Can

Define

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Brand.webm

Brand Development & Identity

Your brand becomes stronger when people understand what you stand for. Together we define the elements that make your identity clear, consistent, and memorable across every touchpoint.

Strengthen Your Brand

Imagine What We Can

Discover

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/social_media.webm

Market Discovery & Insight

You find real direction when the market becomes easier to read. Together we turn scattered signals into clear guidance that helps you choose the right moves with confidence. CTA: Explore Market Insights.

Explore Market Insights

Imagine What We Can

Tell

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Story-Narrative.webm

Storytelling

You connect with people when your story feels true to who you are. Together we shape narratives that make your message clearer, more human, and easier for buyers to remember.

Shape Your Story

Case Studies

Request full access in the form below

Scheidt & Bachmann

FB30 Farebox

Driving adoption of a next-gen fare collection device across multiple transit agencies.

Transit Tech

Created and managed CTID’s 2022 Impact Report highlighting 22 R&D projects and ecosystem impact.

MITRE Engenuity (CTID)

CTID Impact Report

Showcasing the value and breadth of CTID research and partnerships.

Cybersecurity

Scheidt & Bachmann

FareGo 360

Positioning FareGo 360 as a data management platform for smarter transit systems.

Transit Tech

MITRE Engenuity (CTID)

Attack Flow v2

Translating adversary behavior into visual attack flows for improved cyber defense planning.

Cybersecurity

Designed and executed rider-facing campaigns for Cape Cod RTA, Worcester RTA, and Berkshire RTA to support Charlie Card adoption.

Cape Cod RTA, Worcester RTA, Berkshire RTA

Transit Rider Education Campaigns

Educating riders on new fare systems across regional transit agencies.

Transit Tech

Case Studies

Request full access in the form below

Scheidt & Bachmann

FB30 Farebox

Driving adoption of a next-gen fare collection device across multiple transit agencies.

Transit Tech

MITRE Engenuity (CTID)

CTID Impact Report

Showcasing the value and breadth of CTID research and partnerships.

Cybersecurity

Scheidt & Bachmann

FareGo 360

Positioning FareGo 360 as a data management platform for smarter transit systems.

Transit Tech

MITRE Engenuity (CTID)

Attack Flow v2

Translating adversary behavior into visual attack flows for improved cyber defense planning.

Cybersecurity

Cape Cod RTA, Worcester RTA, Berkshire RTA

Transit Rider Education Campaigns

Educating riders on new fare systems across regional transit agencies.

Transit Tech

A selection of past employers

find out more about these great companies

My Tech Stack

Marketing & Sales

CRM & Automation Platforms

👉 Salesforce/ Pardot – CRM integration and campaign automation
👉 HubSpot – Full-funnel marketingautomation and reporting
👉 Mailchimp – Email campaign managementand optimization
👉 Salesforce Marketing Cloud – Journeybuilding and segmentatione text inside of a div block.

Data,Analytics & Performance Tools

👉 Google Analytics – Web traffic insights and conversion tracking
👉 Google Ads / LinkedIn Ads – Paid campaign optimization
👉 SEMrush / Similarweb / Google Trends –Competitive analysis and keyword strategy
👉 Looker / Tableau – Data visualizationand BI reporting
👉 Survey Monkey – Customer insights and voice-of-the-customer research

Campaign Execution & Project Management

Campaign Planning & Team Collaboration

👉 Jira / Confluence/ Monday.com – Agile marketing, project tracking, and team alignment
👉 Notion / Airtable / Miro – Workflowdesign, content planning, and ideation
👉 Slack / Discord / Microsoft Teams /SharePoint – Internal communications and file

Content Management & Web Tools

👉 WordPress / Webflow – Website updates and contentmanagement
👉Google Campaign Manager – Display campaign coordination

Creative & Multimedia Stack

Graphic& Video Design

👉 Adobe Creative Suite (Photoshop, Illustrator, InDesign,Premiere, After Effects, Acrobat) – Full-range content creation
👉Canva / Descript / Riverside.fm / Topaz AI – Streamlined video andsocial media assets
👉Cinema 4D Lite – Motion graphics and 3D design
👉Adobe Firefly / MidJourney / Stable Diffusion / Google Gemini / Claude /ChatGPT – AI-powered creative assistance
👉EveryoneSocial / Jasper – Employee advocacy and copy generation

Interactive& Experiential

👉 Intuiface – Interactive digital signage for tradeshows and presentations
👉Zoom / Webex / GoToWebinar – Webinar hosting and virtual event execution

Talk to me! I'll be happy to discuss how I can bring success to your organization.

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