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Hi,
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I’m John vonGoeler

A Full-stack

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Product Marketer

I shape narrative for B2B and B2G technology including cybersecurity, cloud, SaaS, hardware and more, turning strategy into measurable growth. Through go-to-market, ABM, and demand gen, I turn complex capabilities into compelling stories that engage buyers and drive results.

Case Studies

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Managed marketing and field campaigns for the FB30 farebox, combining demos, conferences, and PR to accelerate adoption.
Scheidt & Bachmann

FB30 Farebox

Driving adoption of a next-gen fare collection device across multiple transit agencies.
Transit Tech
Created and managed CTID’s 2022 Impact Report highlighting 22 R&D projects and ecosystem impact.
MITRE Engenuity (CTID)

CTID Impact Report

Showcasing the value and breadth of CTID research and partnerships.
Cybersecurity
Developed marketing content and positioning for FareGo 360, enabling agencies to integrate and manage complex fare data.
Scheidt & Bachmann

FareGo 360

Positioning FareGo 360 as a data management platform for smarter transit systems.
Transit Tech
Led product marketing and GTM support for Attack Flow v2, a key CTID project helping enterprises visualize adversary behaviors.
MITRE Engenuity (CTID)

Attack Flow v2

Translating adversary behavior into visual attack flows for improved cyber defense planning.
Cybersecurity
Designed and executed rider-facing campaigns for Cape Cod RTA, Worcester RTA, and Berkshire RTA to support Charlie Card adoption.
Cape Cod RTA, Worcester RTA, Berkshire RTA

Transit Rider Education Campaigns

Educating riders on new fare systems across regional transit agencies.
Transit Tech

My Tech Stack

Marketing & Sales

CRM & Automation Platforms
👉 Salesforce/ Pardot – CRM integration and campaign automation
👉 HubSpot – Full-funnel marketingautomation and reporting
👉 Mailchimp – Email campaign managementand optimization
👉 Salesforce Marketing Cloud – Journeybuilding and segmentatione text inside of a div block.
Data,Analytics & Performance Tools
👉 Google Analytics – Web traffic insights and conversion tracking
👉 Google Ads / LinkedIn Ads – Paid campaign optimization
👉 SEMrush / Similarweb / Google Trends –Competitive analysis and keyword strategy
👉 Looker / Tableau – Data visualizationand BI reporting
👉 Survey Monkey – Customer insights and voice-of-the-customer research

Campaign Execution & Project Management

Campaign Planning & Team Collaboration
👉 Jira / Confluence/ Monday.com – Agile marketing, project tracking, and team alignment
👉 Notion / Airtable / Miro – Workflowdesign, content planning, and ideation
👉 Slack / Discord / Microsoft Teams /SharePoint – Internal communications and file
Content Management & Web Tools
👉 WordPress / Webflow – Website updates and contentmanagement
👉Google Campaign Manager – Display campaign coordination

Creative & Multimedia Stack

Graphic& Video Design
👉 Adobe Creative Suite (Photoshop, Illustrator, InDesign,Premiere, After Effects, Acrobat) – Full-range content creation
👉Canva / Descript / Riverside.fm / Topaz AI – Streamlined video andsocial media assets
👉Cinema 4D Lite – Motion graphics and 3D design
👉Adobe Firefly / MidJourney / Stable Diffusion / Google Gemini / Claude /ChatGPT – AI-powered creative assistance
👉EveryoneSocial / Jasper – Employee advocacy and copy generation
Interactive& Experiential
👉 Intuiface – Interactive digital signage for tradeshows and presentations
👉Zoom / Webex / GoToWebinar – Webinar hosting and virtual event execution

Talk to me! I'll be happy to discuss how I can bring success to your organization.

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